Online Tracking Technology Health Privacy Risks and Dangers

Total Seats: 500

Date and Time:

16 November, 2023 11:30 pm PST - 17 November, 2023 - 12:30 am PST

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We’ll review online tracking technologies, government & private enforcement, & what to do to protect your organization going forward.


Breaches of PHI caused by common, widespread online tracking technologies continue to be a huge risk for healthcare providers. The FTC has completed three major enforcement actions so far this year against healthcare organizations GoodRx Holdings, Inc., Easy Healthcare Corp. (Premom app), and Better Help, Inc. for collecting and disclosing consumer health information in violation of FTC regulations. Non-HIPAA regulated entities like commercial health apps are subject to the FTC’s Health Breach Notification Rule.

On July 20, 2023 HHS’s Office for Civil Rights (OCR) joined the FTC in warning approximately 130 hospital systems and telehealth providers about serious privacy and security risks related to online tracking technologies on their websites or mobile apps. And they made all letters public a few weeks later. Class action lawsuits rooted in tracking tech disclosure of health information grow rapidly throughout the United States. They are the fastest growing, aggressive, and feared vehicles for protecting patient health privacy rights. Some plaintiffs have already received costly settlements.

Attend this webinar to get an overview of the privacy and security risks related to the use of online tracking technologies and how they affect the healthcare industry, your vendors, and patients. Learn how to ensure that your use of tracking tech is in compliance with HIPAA Rules, and to identify and prevent potential violations right now.



Online tracking technologies capturing individual health information are suddenly in the cross-hairs of government regulators and private people bringing class action lawsuits. You may not know your organization is using tracking tech or you may not realize the risks of tracking tech. Attend this webinar to learn about online tracking technologies and the options you have to protect your organization.



  • What is Online Tracking Technology?
  • Trends and subsequent challenges of health Tracking Tech
  • How do the HIPAA Rules apply to regulated entities’ use of tracking technologies on user-authenticated web pages, unauthenticated web pages, and within mobile apps?
  • HIPAA compliance obligations for regulated entities when using tracking technologies
  • Current aggressive enforcement activities and controversies: OCR, FTC, Class Action Lawsuits
  • Due Diligence – Find Tracking Tech and Address the Problems
  • Key takeaways and action items for regulated entities



  • Senior Management
  • HIPAA Compliance Officials – Privacy and Security Officers
  • Information Technology Managers
  • Practice and Office Managers
  • Patient Engagement Specialists
  • Risk Managers
  • Health Care Providers practicing as individuals or in small groups
  • Third-Party Group Health Plan Administrators
  • Group Health Plan Administrators
  • Attorneys for Covered Entities – In-house and Outside Counsel



Paul R. Hales, J.D. is widely known for his ability to explain HIPAA compliance clearly in plain language. Paul is a graduate of Columbia University Law School, a Senior Counselor of the Missouri Bar, and licensed to practice before the Supreme Court of the United States. He manages an international HIPAA privacy and security practice and is the author of all content in The HIPAA E-Tool® with separate editions for Covered Entities, Business Associates, Health Plans, and Third Party Administrators.



Attendees may cancel up to two working days before the course start date and the refund will be processed within two working days.

We will process/provide A refund if the webinar is cancelled. Refunds will not be given to participants who do not show up for the webinar. On-Demand Recordings can be requested in exchange. Webinars may be cancelled due to a lack of enrolment or unavoidable factors. Attendees will be notified 24 hours in advance if a cancellation occurs. Substitutions can happen anytime.

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